Brand &
Style Guide.
The Brand
4D is veteran-owned, locally operated, and built on Phil's direct relationship with every customer. The brand communicates competence, honesty, and specificity — no franchise language, no generic corporate tone.
Voice
The 4D voice is direct, specific, and calm under pressure. Phil talks like a blue-collar professional who doesn't need corporate language to sound credible. The brand speaks in first person — conversational, honest, no buzzwords.
Color System
The palette is organized in three conceptual layers — inspired by the retro-futurism design language of the website.
#0000EA OFFICIAL primary — chrome fills, large shapes (never text on dark) #8F9BFF Text-safe blue on the void (~6.9:1) #0000A5 OFFICIAL secondary — outlines, secondary chrome #E5AB29 OFFICIAL accent — warmth, veteran pride, stars #8F1B15 Emergency / urgency (fills only) #05051A Deep background — brand-navy black #0D0D2E Lifted card surface — terminal-bezel depth #F7F21C OFFICIAL signature — the phosphor. CTAs, highlights, energy #2E2C08 Background behind yellow elements Typography
Logo
Mechanical gear/cog containing the "4D" lettermark. Appears in amber/gold tones on dark backgrounds. Vector files (.ai, .eps, .svg) available on request.
Visual DNA
The 4D aesthetic draws from retro-futurism — Cold War control rooms, CRT terminal interfaces, and post-apocalyptic video game UI (Fallout: New Vegas). Dark void backgrounds, amber glow accents, terminal-style data readouts, scanline textures, and a "tactical operations" feel throughout.
The brand feels like a mobile command center — serious equipment, serious operator, disciplined execution.